Are you an organisation that is sometimes left with surplus stock? If so, what do you do with it? Ecover, manufacturer of ecologically sound cleaning products, regularly donate their unsold…

Are you an organisation that is sometimes left with surplus stock? If so, what do you do with it? Ecover, manufacturer of ecologically sound cleaning products, regularly donate their unsold produce or end-of-line stock to charity. Recently, they gave an amazing 4440 bottles of fabric conditioner to the Air Ambulance service. Retailing at a recommended retail price of around £2.25 this was an incredibly generous donation. Gone for Good were delighted to help facilitate this transaction.


Ecover is one of the largest producers of ecological washing and cleaning products in Europe. Founded over 39 years ago in Malle, Belgium, they were among the first to put phosphate-free washing powder on the market which was only banned in 2013 due to the harm caused to aquatic life.  With a pioneering spirit, experience and clever science, Ecover has developed washing and cleaning products with plant-based and mineral ingredients that help consumers clean their homes with great efficiency and with minimal impact on our environment.

We’re really delighted we could help Gone for Good and the Air Ambulance service, whose work we’ve always admired. We do our best to only produce what we sell but sometimes we end up with surplus stock. It’s good to know our products aren’t wasted and can go to a great home

Gone for Good

As an organisation that connects donors with charities, Gone for Good was thrilled to hear about this donation from Ecover. We paired it with one of our partnering charities, The Air Ambulance Service.

The Air Ambulance Service

The Air Ambulance Service operates the national Children’s Air Ambulance and the local air ambulance service for Warwickshire, Northamptonshire, Derbyshire, Leicestershire and Rutland. They have a vision to want children to grow into adults, adults to live longer and want bereavement through trauma to become rare. Each of their services works tirelessly to save lives and alleviate sickness, wherever and whenever possible.

550 cases of Ecover fabric conditioner arrive at The Air Ambulance’s collection depot.

550 cases of Ecover fabric conditioner

June Green, Area Manager at The Air Ambulance Service said

We are so delighted to receive this kind donation from Ecover. This donation will effectively raise enough funds for 3 missions which is a fantastic donation.

Ecover’s donated fabric conditioner on sale at one of The Air Ambulance’s stores.

Display of fabric conditioner around a washing machine

Why do more organisations need to donate unwanted stock to charity?

In the news, recently, it has been revealed that unsold stock from some organisations is getting destroyed instead of being sold at a discounted rate or donated to charity. It is also common knowledge that a lot of supermarket stock ends up in landfill rather than passed on to people who need it. For some organisations, the cost of repackaging returned items is greater than the profit made if they were resold. So, for financial reasons, these products are thrown away.

Environmental Impact

Discarded stock is a terrible waste. Not only is the product wasted but the resources that have been used to create it are wasted too. This has a negative impact on the environment which is unnecessary and could be avoided.

Social Impact

In this time of austerity and decreased government funding, there are rising numbers of UK families living in poverty. These families are increasingly reliant on charity for support. Many charities, including The Air Ambulance Service, receive little or no financial help from the government. They exist on generosity from both corporate donations and public help.

Benefits for Retailers

Donating excess stock can benefit both the donor and the recipient. In fact, we’ve identified 5 ways in which retailers can benefit from donating unwanted or stagnant stock to charity. For more details, click on the link below:

 5 Ways in which retailers can benefit from donating unwanted stock to charity!

If your organisation would like to donate unwanted goods to charity, please use our app to do so or email our founder directly at

The Gone for Good App can be downloaded from both ITunes or Googleplay:

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